Data Processing Agreement
How Levri processes data on behalf of its customers
This Data Processing Agreement (“DPA”) supplements the Levri Terms of Service and governs Levri’s processing of personal data on behalf of its customers.
Where a customer submits URLs or other data to the Levri service, Levri acts as a Data Processor and the customer acts as the Data Controller in respect of that data.
This DPA applies automatically to all customers and requires no separate signature. If a customer requires a countersigned copy for procurement or compliance purposes, contact privacy@levri.ai.
1. Parties & Roles
This Data Processing Agreement ("DPA") forms part of the Levri Terms of Service between:
- Levri.ai ("Levri", "we", "us") — acting as Processor
- The customer using the Levri service ("Customer", "you") — acting as Controller
Where applicable, Levri may act as a Sub-processor if the Customer is itself a Processor acting on behalf of a third party Controller.
2. Subject Matter & Duration
Subject matter
Processing of personal data submitted by the Customer to the Levri service for the purpose of conversion rate optimisation analysis.
Duration
Processing continues for the term of the underlying Terms of Service and any period required for deletion or return of data.
3. Nature & Purpose of Processing
Levri processes Customer-submitted data to:
- Fetch and render submitted URLs for analysis
- Detect CRO signals in the returned DOM and page content
- Generate AI diagnostics and experiment recommendations
- Store results so the Customer can review and act on them
Levri does not use Customer data to train AI models, build profiles of end-users, or for any secondary purpose outside providing the service.
Levri does not use Customer data to train or fine-tune models in a way that makes it accessible to other customers.
4. Types of Personal Data & Data Subjects
Types of data
- URLs submitted for analysis
- Rendered page content and visual representations required for analysis
- Page text and metadata from those URLs
- Customer account data (email, authentication details)
- Usage metadata (scans performed, timestamps)
Categories of data subjects
- Authorised users of the Customer's Levri account
- End-users whose content may be present on publicly accessible pages submitted by the Customer
Customers agree not to submit URLs that contain sensitive personal data (health, financial account, government ID) per the Privacy Policy.
5. Customer Instructions
Levri processes personal data only on documented instructions from the Customer, including with regard to transfers to a third country, unless required by applicable law.
The Customer's submission of a URL or funnel through the Levri service constitutes its documented instruction to process that data in the manner described in this DPA and the Terms of Service.
6. Confidentiality
Levri ensures that personnel authorised to process personal data are bound by appropriate confidentiality obligations — whether through contract or statutory duty.
7. Security Measures
Levri implements and maintains technical and organisational measures appropriate to the risk, including:
- Encryption in transit (TLS)
- Encryption at rest for stored data
- Row-Level Security (RLS) enforcing tenant isolation
- Access controls, authentication, and least-privilege principles
- Logging and monitoring of access to production systems
- Regular review of security practices
Levri continuously reviews and improves its security practices to mitigate risk.
8. Sub-processors
Levri uses a combination of trusted infrastructure, hosting, and AI service providers to deliver the service. This includes providers for:
- Cloud hosting and storage
- Authentication and database infrastructure
- Payment processing
- Email delivery
- AI model processing used to generate analysis and recommendations
Levri imposes contractual data protection obligations on each Sub-processor that are consistent with those in this DPA.
A current list of Sub-processors is available on request.
privacy@levri.ai
Changes to Sub-processors
Levri may add or replace Sub-processors. Material changes will be communicated via the service or by email. Customers who object may terminate the affected portion of the service per the Terms.
9. International Data Transfers
Levri is based in Australia. Customer data may be transferred to and processed in:
- Australia
- United States (Sub-processor operations)
- Other jurisdictions where our Sub-processors operate
Where required, Levri relies on recognised transfer mechanisms, including Standard Contractual Clauses (SCCs) published by the European Commission or equivalent mechanisms in other jurisdictions.
10. Assistance with Data Subject Rights
Taking into account the nature of the processing, Levri provides reasonable assistance to the Customer, through appropriate technical and organisational measures, in fulfilling the Customer's obligations to respond to requests from data subjects exercising their rights, including:
- Access
- Rectification
- Erasure
- Restriction of processing
- Data portability
- Objection to processing
Requests should be directed to privacy@levri.ai.
11. Personal Data Breach Notification
Levri notifies the Customer without undue delay after becoming aware of a personal data breach affecting Customer data.
Notifications will include, to the extent then known:
- Nature of the breach, including categories and approximate number of affected records
- Likely consequences of the breach
- Measures taken or proposed to address the breach
- Point of contact for further information
12. Audit Rights
Levri makes available to the Customer information reasonably necessary to demonstrate compliance with this DPA, including:
- Current security documentation
- Responses to reasonable security questionnaires
- Relevant third-party audit reports where available
On-site audits are permitted only where required by law, upon reasonable written notice, during business hours, and without disrupting the service. Audit frequency is limited to once per year unless a specific breach or regulatory requirement justifies more.
13. Return & Deletion on Termination
Upon termination of the Customer's account or upon written request from the Customer, Levri will:
- Delete Customer personal data within a reasonable timeframe, or
- Return Customer personal data to the Customer in a standard export format, then delete
Some data may be retained where required by law (tax, audit, legal holds) or in routine backups pending scheduled deletion.
14. Liability
Each party's liability under this DPA is subject to the limitations and exclusions of liability set out in the Levri Terms of Service. This DPA does not create additional liability beyond that agreement.
15. Governing Law
This DPA is governed by the laws of Australia, consistent with the Levri Terms of Service, without prejudice to mandatory data protection laws applicable to the Customer's jurisdiction (including GDPR for EU/EEA Customers).
16. Contact
For questions, requests, or to invoke rights under this DPA:
privacy@levri.ai