ADetected
The facts.
Concrete elements visible on your page — CTA presence and placement, actions competing for attention, trust signals, navigation, and structure.
Real signals. Not opinions.
How Levri scores conversion performance.
Every Levri score is built from three layers; what we detect on the page, what we observe against tested CRO patterns, and what we reward when the page does it right. Transparent. Evidence-led. Never a black box.
- Free during beta
- · No sign-up required
One score. Three layers.
BObserved
The patterns.
Behavioural patterns informed by real-world conversion behaviour — clarity of messaging, friction in the conversion flow, cognitive load, and visual hierarchy.
CBalanced
Not penalty-driven.
Strong patterns are rewarded — not just bad ones penalised. Clear positioning, narrative clarity, focused action design, and evidence-backed decisions count toward your score.
How Levri evaluates a page.
Five behavioural pillars, each scored independently and rolled into one weighted result. The same five pillars you see on your in-app report — never a different set for marketing.
Clarity
Whether the page tells a visitor what it is, who it's for, and why it matters — in the first read.
Visual Hierarchy
Whether the eye moves through the page in the order that drives action — or fights the layout to find it.
Cognitive Load
How much effort the page asks a visitor to spend before they can decide what to do next.
Friction
Every drag on momentum between intent and action — competing CTAs, dead pathways, formal hesitation.
Trust
Whether the page earns belief at the moments belief matters — proof, reassurance, social signal.
Final weighted score0 — 100Each score is built from observable signals, behavioural models and evidence-weighted heuristics calibrated across real conversion patterns — not generic CRO checklists.
What Levri actually detects.
A sample of the concrete page failures the engine recognises — each one tied to a real element in the DOM, not a generic best-practice checklist.
Headline clarity
- Vague or generic value propositions
- Buried or delayed differentiation
- Weak action framing in primary CTAs
- Missing outcome focus in the lede
Friction signals
Trust & momentum
- Missing or misplaced proof
- Weak visual reassurance at decision points
- Hierarchy collapse mid-flow
- Decision-interruption patterns
Further reading: deeper teardowns of pricing-page decision psychology and SaaS funnel optimisation — each grounded in the same scoring methodology.
Why two pages with the same design score differently.
Levri scores behavioural effectiveness — not visual taste. Two pages can look identical and score 25 points apart, because what the engine reads is structural, not stylistic.
We help teams get more donePremium tooling and great support, designed for fast-moving teams.Get started
52/100
- Vague headline value
- Multiple competing actions
- Low clarity on next step
- Weak trust signal placement
Ship more. Stress less. All in one workspace.Replaces five tools your team currently context-switches between.Start free trial
78/100
- Clear value proposition
- Single, focused action
- Strong visual hierarchy
- Reassurance close to CTA
How recommendations are prioritised.
Every issue carries a base severity — Levri then multiplies it by four context factors. The top of your fix list is the one that moves your number the most, not the one that's easiest to write a ticket for.
Behavioural Severity
Base penalty for the rule violation — how badly this departs from a well-formed page.
Commercial Opportunity
How much fixing it typically moves conversion in comparable pages. Calibrated, not estimated.
Signal Confidence
How strong the underlying signal is. Weak signals weigh less; opinion-shaped signals weigh least.
Visibility Weighting
Above-the-fold and structural issues outrank surface ones — visitors see them first.
Priority score
Where the fix sits on your list — top of the page is the highest leverage.
Smart guardrail: copy-level fixes are intentionally de-prioritised when bigger structural issues remain — so you ship the change that moves your number first, not the one that's easiest to write.
What makes the score honest.
Two short lists: what the scoring engine deliberately does, and the four things it refuses to do.
What makes it different
- Signals are clustered — the same issue isn't counted twice.
- Subjective signals weigh less — opinion bias is throttled.
- Archetype-aware — SaaS ≠ ecommerce ≠ content. Scoring adapts.
- Evidence, not guesses — every signal ties to a real page element.
What we don't do
- No generic "best practice" checklists.
- No black-box scoring.
- No inflated vanity scores.
- No suggestions without evidence.
See exactly what impacts your score.
Paste any URL. Get a scored fix list in 60 seconds. No install. No card.
Scan my site — free- Free during beta
- No sign-up required