ADetected
The facts.
Concrete elements visible on your page — CTA presence and placement, actions competing for attention, trust signals, navigation, and structure.
§ 01—Methodology
Real signals. Not opinions.
How Levri scores conversion performance.
Every Levri score is built from three layers — what we detect on the page, what we observe against tested CRO patterns, and what we reward when the page does it right. Transparent. Evidence-led. Never a black box.
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§ 02—The three pillars
One score. Three layers.
BObserved
The patterns.
CRO heuristics calibrated on real-world performance — clarity of messaging, friction in the conversion flow, cognitive load, and visual hierarchy.
CBalanced
Not penalty-driven.
Strong patterns are rewarded — not just bad ones penalised. Clear positioning, narrative clarity, focused action design, and evidence-backed decisions count toward your score.
§ 03—The doctrine
What makes the score honest.
Two short lists: what the scoring engine deliberately does, and the four things it refuses to do.
What makes it different
- Signals are clustered — the same issue isn't counted twice.
- Subjective signals weigh less — opinion bias is throttled.
- Archetype-aware — SaaS ≠ ecommerce ≠ content. Scoring adapts.
- Evidence, not guesses — every signal ties to a real page element.
What we don't do
- No generic "best practice" checklists.
- No black-box scoring.
- No inflated vanity scores.
- No suggestions without evidence.
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