In a hurry? Try this first.
Use landing or product pages.
Start near the money
Conversion lifts compound towards the bottom of the funnel. A 5% improvement on a checkout page beats a 15% improvement on a blog post — every page closer to the transaction has a bigger lever on revenue.
Where to start
- Landing pages
- Product pages
- Checkout
Pages to skip (initially)
Blog posts, help articles, and informational pages are worth optimising eventually — but they aren't where conversion lives. Defer them until the high-intent pages are scoring well.
How to sequence a first session
Pick three pages that sit on the same funnel: the entry page, the consideration page, and the decision page. Score them in order. Patterns repeat across the three — fixing them once at the entry point usually fixes them downstream too.
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