Usage, limits, and cycles
What each action costs in credits, when your cycle resets, and what happens at the limit.
In a hurry? Try this first.
Paid plans' credits reset monthly on the date shown at Settings → Billing. The free Starter plan's 5 credits are one-time and don't refill. Different actions cost different amounts — failed runs and cached scans cost nothing.
How credits work
Paid plans include a monthly pool of credits that resets each billing cycle. The free Starter plan includes 5 credits as a one-time onboarding allowance — they don't refill. You also keep any bonus credits you've earned from rewards (bonus credits never expire). Spending draws from your plan credits first, then your bonus balance.
Each action costs a set number of credits:
- Page analysis — 1 credit
- Comparison (two pages) — 3 credits
- Funnel run (diagnose or explain) — 5 credits
- New variant design (Variant Studio) — 3 credits
- AI tweak on a variant — 1 credit
Re-running a report
Re-running charges the same as a fresh run: a forced re-analysis is 1 credit, a comparison rerun is 3, and each funnel rerun is 5.
Your plan's limits
Separate from the credit cost, every product has its own limit that scales with your plan — monthly AI analyses, Conversion Signals sites, Variant Studio generations, funnels, and comparisons. Free and paid plans differ, and Enterprise is unlimited. You can see your plan's exact limits on the pricing page or at Settings → Billing.
Some of these are "active" limits: funnels, comparisons, variant projects, and Signals sites count what you currently keep, so deleting one frees a slot for a new one.
When you hit a limit
At 80% of your credits you'll see a soft banner. When you run out of credits — or reach a product's limit — that action pauses. On the free Starter plan it stays paused until you upgrade (Starter credits are one-time and don't refill); on paid plans it resumes when your billing cycle resets, or sooner if you upgrade. You can always read every existing report, export PDFs, and manage your workspace.
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