Funnels — how it works

What a funnel is

In CRO, a funnel is the ordered set of pages a visitor must move through to reach the outcome you want (a signup, a purchase, a booking). The first page is the entry. The last page is the conversion. Every page in between is a chance to lose them.

Examples of common funnels:

• Landing page → Pricing → Signup → Welcome (SaaS trial)
• Category → Product → Cart → Checkout → Confirmation (ecommerce)
• Landing → Book a demo → Calendar → Confirmation (B2B)

Diagnose mode vs Explain mode

Funnels comes in two flavours. You pick which one when you click + New, and you can mix both in the same account.

1. 01
   Diagnose Funnel

   Paste the URLs of each step in order. Levri scores every page and estimates drop-off based on page structure (clarity, friction, trust). No tracking required, no data to paste in. Use this when you do not have funnel analytics installed or you want a fast structural read in minutes.
2. 02
   Explain Funnel

   Paste your real funnel data (from Google Analytics, Mixpanel, Amplitude, anywhere). Levri uses your actual conversion numbers and explains why the drop-offs are happening: which step is the biggest leak, how that compares to typical performance, and what the likely causes are. Use this when you already have funnel data and want the why behind the numbers.

How to build your first funnel

1. 01
   Click + New and pick Diagnose or Explain

   Diagnose for URL-only. Explain if you have real funnel data to paste in.
2. 02
   Add your steps in order

   In Diagnose, paste each URL in the order a visitor walks through them. In Explain, paste your funnel data (Levri will read column headers and step names automatically). Give each step a short name if Levri's auto-naming is not what you want.
3. 03
   Run the funnel

   Diagnose analyses every step in parallel and usually finishes in under two minutes. Explain processes your data and produces a behavioural breakdown in seconds.
4. 04
   Read the weakest step

   The result page surfaces the step with the worst score and the largest drop-off. Start your fixes there.

Reading the health score

A funnel gets one composite health score from 0 to 100. The score is a weighted blend of each step's individual score plus a friction penalty for the gaps between steps.

• 76 and above. Strong. The funnel is performing well across most steps.
• 51 to 75. Fair. There is meaningful upside if you fix the weak step.
• Below 51. Poor. At least one step is leaking heavily. Treat as priority work.

The weakest step

Every funnel highlights one step as the weakest. That is the step with the lowest score, the most issues, or both. Fixing the weakest step usually moves the entire funnel's score more than fixing a higher-scoring step would.

Trend chip and run history

The trend chip next to each funnel shows how the health score changed since the previous run, with an up, down, or flat arrow. Click the chip to expand the run history and see every previous run for that funnel.

Re-run a funnel after you ship a fix and the trend will tell you whether the change moved the score.

What the + New, Rename, and Duplicate buttons do

• + New. Builds a new funnel from scratch in Diagnose or Explain mode.
• Rename (right-click row). Changes the funnel's display name without re-running it.
• Duplicate (right-click row). Clones the steps as a new funnel. Useful for testing the same path on a different domain or with a different entry page.
• Delete (right-click row, or bulk via the toolbar). Removes the funnel and every run under it. There is an Undo toast for three seconds. After that it is permanent.

Common new-user questions

• What is the difference between a funnel and an analysis? An analysis scores one page. A funnel scores a sequence of pages and tells you where the biggest leak is between them.
• Can a funnel span multiple domains? Yes. As long as the URLs are public, you can mix domains within a single funnel. Useful if your checkout is on a subdomain.
• What is drop-off vs conversion rate? Drop-off is the percentage of visitors who leave at this step instead of moving forward. Conversion rate is the inverse (those who do move forward). Levri reports both.
• Do I need analytics or tracking installed? No. Funnels work entirely off public URLs.