Understanding your CRO score
How your page is evaluated — and why the lowest pillar is usually the right place to start.
In a hurry? Try this first.
Start with the lowest scoring pillar.
What it measures
Your CRO score is a composite signal. Each pillar evaluates a distinct way pages convert — or fail to — and the overall score reflects how those pillars combine on this specific page.
- Clarity
- Hierarchy
- Friction
- Trust
Why the lowest pillar matters most
Conversion is gated by the weakest link, not the average. A page that scores 90 on hierarchy but 40 on friction will still bleed conversions at the friction step — fixing hierarchy further won't move the needle until friction improves.
Starting with the lowest-scoring pillar gives you the highest expected lift per change shipped. The experiments Levri generates are ranked the same way.
How to read the breakdown
Each pillar opens to show the specific findings that drove the score — the copy, layout, or pattern that helped or hurt. That's the bridge between a number on a dashboard and a change you can ship today.
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